Issue Brief 10 Released
The Center for Governance and Sustainability is proud to announce that we have released the 10th iteration of our Issue Brief Series. Brief 10 is titled How the United Nations Should Promote the Post-2015 Development Agenda. The author, Kara S. Alaimo, is currently an Assistant Professor of Public Relations at Hofstra University. She has also served as the Head of Communications at the United Nations Secretariat of the High Level Panel on the Post 2015 Development Agenda, and as the sSpokesperson for International Affairs at the US Treasury.
Her brief examines how the United Nations can most effectively communicate the Post-2015 development agenda in order to catalyze the global movements necessary for its achievement. Alaimo argues that the UN should carefully calibrate expectations in advance, be transparent about the state of negotiations, retain top communications professional to craft the name and narrative of the agenda, use clear language in the agenda, communicate in “human terms,” make the agenda globally accessible and relevant, and promote shared ownership of the agenda.
To read the brief, click here.