Nike Partners With U.S. Government at LAUNCH Conference
Launch, a sustainability non-profit, has partnered with NASA, Nike, the U.S. Department of State, and the U.S. Agency for International Development to put on a fourth iteration of its collaborative conferences. LAUNCH: Beyond Waste is a competition for green entrepreneurs, innovators, and companies to present their novel technologies, business models, financial systems, and waste transformation practices in front of an audience of leading thinkers from government, civil society, and private business. Launch will choose ten winning proposals for presentation, discussion, and analysis at the five-day conference in Pasadena, California from July 18th-22nd, 2012.
While the sponsors Nike and NASA may seem like unlikely collaborators, the Nike Corporation has proven itself committed to social responsibility, and is looking to improve sustainability and waste disposal in its global supply chain. In this regard, Nike joins NASA in seeking solutions for reducing waste, transforming waste products into products of value, and improving energy efficiency.
Launch: Beyond Waste should peak the interests of those in environmental governance because it represents a clear example of Type II Partnerships (public-private) outlined at the Johannesburg World Summit on Sustainable Development in 2002. By building on their common interests and access to resources, Nike and the three U.S. governmental institutions are creating a platform for entrepreneurs and thinkers to expose their innovative ideas and technologies regarding sustainability, ideas that may have stayed muted in an international, state-dominated context.
To read more about the conference, click here.